Maidenform Brands, Inc. designs, sources and markets a range of intimate apparel products, including bras, panties and shapewear. The Company sells its products through multiple distribution channels, including department stores and national chain stores, mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers, foreign distributors and licensees), its Company-operated outlet stores and its Websites. The Company sells its products under brands,which include Maidenform, Flexees, Lilyette, Bodymates, Control It!, Inspirations, Luleh, Rendezvous, Self Expressions, Subtract, Sweet Nothings and Charmed. A global intimate apparel company involved in the designing, sourcing and marketing of intimate apparel products, including bras, panties and shapewear Maidenform Brands, Inc. is a global intimate apparel company involved in the designing, sourcing and marketing of intimate apparel products, including bras, panties and shapewear. The company was founded in 1922 when Ida and William Rosenthal, and Enid Bissett began making maiden form brassieres.
Based in Bayonne, New Jersey, USA, Maidenform is a leading manufacturer of women's intimate apparels. The company sells its products through multiple distribution channels, including department stores, national chains, mass merchants (including warehouse clubs), specialty stores, off-price retailers, company-operated outlet stores as well as its website.
Maidenform's major wholesale customers include Federated, May, JCPenney, Kohl's, Mervyn's, Sears, Target, Wal-Mart, Costco and Zellers. Furthermore, it sells its products under the following brand names: Maidenform, Flexees, a collection of shapewear products; Lilyette, a collection of bras; Sweet Nothings, a set of bras, panties and shapewear sold at Wal-Mart; Bodymates, which consists of multi-packs of intimate apparel that are sold at Costco; Rendezvous, a collection of bras and panties sold at Sears in the United States; Subtract, and Self Expressions, a collection of bras, panties and shapewear are sold at Target in the United States and at Zellers in Canada.
The company has stores throughout the United States, the United Kingdom, Canada, Belgium, Luxembourg, the Netherlands, Russia and the Scandinavian countries. Furthermore, Maidenform's manufacturing operations are entirely located outside of the United States in countries such as the Dominican Republic, Mexico, the Caribbean, and Latin America.
In August of 2007, the company's headquarters will be moved to a new location in Woodbridge, New Jersey.